Parker Staffing serves two distinct (and linked) markets: Employers and Talent. As such, they needed two brochures to communicate with those audiences, along with a single folder to accommodate either for mailing or handing out at job fairs or in meetings. In either case, the folder serves to broadcast the pride they hold in the Parker brand, leveraging the new logo on the front and brag-worthy company stats inside. A business card can be slotted into the folder behind the brochure.