Bett is the premier EdTech event, held annually, and Intel plays a big part in it. In marketing to the event's attendees, Intel needed to represent their brand in a compelling and beautiful way. Enter Moonraker Creative. Two key graphics — Intel-branded isometric illustrations — were developed: an SFI classroom (non-traditional layout with collaborative and breakout zones) and a STEAM / Esports Lab (with makerspace and esport gaming areas). The environments and occupants reflect diversity and accessibility requirements per Intel corporate guidelines.
Concepts
Art Direction
Brand Consultation
Isometric Illustrations
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